Inside Coca-Cola: A Ceo’s Life Story of Building the World’s Most Popular Brand


The first a Coca-Cola CEO tells the remarkable story of the company€™s revivalNeville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world€™s leading soft-drink company. This first a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell€™s, and Coke€™s, story is newsy without being gossipy; principled without being preachy. 



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