Internet Marketing: Strategy, Implementation and Practice
Internet Marketing, Strategy, Implementation and Practice (4th edition)
Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals. Edited by Dave Chaffey, one of Europe?s top thinkers in this area, Internet Marketing links marketing theory with case studies on cutting edge companies such as Dell, eBay and Facebook, to help students to understand digital marketing in the real world.
In this major update, you will learn best practice in applying digital media channels such as affiliate marketing, online PR and search engine marketing, with each chapter containing a new ‘Digital Marketing in Practice’ interview.
This text comes with a wealth of online resources to be found at www.pearsoned.co.uk/chaffey with links to video material on YouTube and FT.com. The site also comes with multiple choice questions for every chapter and annotated weblinks, providing a rich learning experience.
‘Chaffey builds upon what is already the “first stop” for anyone wanting to get to grips with Internet and Digital marketing. Using a systematic approach, …this edition provides an essential roadmap of the issues and opportunities of this rapidly evolving discipline.’
