The Mind of the Buyer: A Psychology of Selling: Forgotten books


Two outstanding ideals have governed the preparation of the work (1) To show the reader how to take the psychological point of view toward the business of selling; (2) to teach that in investigating the sale psycho logically we must employ the methods of scientific measurement. By repetition and ex ample the author has emphasized these two ideals. If he shall have made them clear he will have accomplished his chief aim whether he teaches a great amount of psychological fact or not.
Excerpt from The Mind of the Buyer: A Psychology of Selling
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.



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